The world of eCommerce technology has undergone a rapid transition over the past couple of years. With consumers increasingly demanding a diverse range of experiences both at the accessibility level as well as the functionality side, the era of tightly-coupled monolithic eCommerce platforms is nearing its end. Today, more eCommerce…
Customer-centricity has become a key differentiator for businesses. Customer-centric companies are known to be 60% more profitable than companies that aren’t. However, building a customer-centric brand in today’s connected world is not simple. Data silos have become a significant concern as companies add new channels frequently. Getting a 360-degree customer…
Driving effective customer engagement requires today’s businesses to take a completely new approach to customer experience design. With increasing competition, evolving market and technology trends, and changing customers, there is an urgent need to build front-end experiences that impress and convert. Read on to uncover why customer engagement has become so…