“You can only manage what you can measure.” And if you want to remain ahead of the curve in a highly competitive marketplace, it is essential to capably measure success. For this, monitoring of Key Performance Indicators (KPIs) becomes imperative, especially as players in the eCommerce space jostle for more…
Since the pandemic hit the world, customers have been shopping online more often than at the store. The eCommerce market is booming and is poised to reach a market value of $5.5 trillion in 2022. The old and new players are finding new ways to acquire, engage, and retain customers.…
Customers today expect a seamless digital experience when it comes to shopping online. Think of what strategies are attracting online purchases – fashion shoppers love customized offers based on their past shopping preferences – may be the newest designs from their favorite brand. Customers ordering food online like to be…